Project Summary

My collateral style has been inspired by the Swiss Typography movement. Although the colours are not traditionally Swiss , I have tried to keep the variance of colour to a minimum outside of the design element I created for the inside of the hole/circle and swirls.

The black was chosen to depict the universe and the colour to be a statement piece that can be seen peeking through the black ‘universe’. The bright colours were based on the book cover and were chosen to associate the event with the book.  I used Helvetica font and a strong grid set up to tie in the Swiss style more succinctly. I used a number of columns and rows to ensure that text started and finished with similar spacing and played with heavier headings being confined to a box within the grid. I played around with the grid formations a lot.

To break up the heavy text I used the cursive ‘Universe’ with a hand seen to be writing this. In the book the main character’s brother is a mute due to a traumatic event in his childhood and communicates with his brother through writing in the air with his finger. I made the hand black and white to reflect the style of the Swiss movement, as a lot of the design within this movement were black and white and quite simple and angular. I captured this with my ‘Universe’ and swirl design elements.